We are a passionate group of healthy eating advocates who believe that access to healthy fresh food is a human right that should be afforded to everyone no matter their economic status, geographic location or ethnic background. We are committed to ensuring that everyone has easy access to fresh food and are dedicated to eliminating any barriers to access that families and individuals may face.
Our founder, Ms. Sacha Simmons is the owner of Pick Fresh Delivery-an online grocery store and delivery service that bridges the gap between food desert/food apartheid communities and nutritious, healthy, affordable, fresh food.
Ms. Simmons is a certified Functional Nutrition Coach and Healthy Eating Advocate. She is also the author of plant-based cookbooks that focus on helping others transition from the Standard American Diet and the illness that comes with it, to a plant-basedlifestyle that allows them to thrive and live abundantly.
She has always had a passion for feeding people. She is so passionate about it, that she worked for grocery stores, volunteered at food pantries & food banks, and has coordinated with local religious organizations, non-profits and food pantries to distribute food to those in need.
She has over 16 years of experience ranging from coaching and development, front end grocery management, consulting and business operations. Her business acumen has allowed her to offer her specialized techniques and services to clients throughout the United States and in Central and South America.
After transitioning to a plant-based lifestyle herself, she came to truly understand the power of a plant-based lifestyle and its connection to true health.
Recognizing the correlation between lack of access to fresh food and disease, it became her mission to educate others about the benefits of flourishing on a plant-based diet especially those living in underserved communities and provide them with healthierfood options wherever possible.
Pick Fresh Delivery is an online- grocery store and delivery service is designed to serve people living with food deserts and combat food insecurity. At Pick Fresh Delivery, we incorporate initiatives for alleviating food shopping constraints through the development of creative food resources such as our community owned and operated online grocery delivery company. Through Pick Fresh Delivery we will be providing targeted food services to high-risk populations living within food deserts. We remove barriers to fresh food access by working directly with local farmers (with an emphasis on Black farmers) and local producers that provide our clients the freshest, most nutritious, food that we deliver to our members doors. We are improving health outcomes by providing healthier options and incorporating adequate distribution through our food delivery service.
At Pick Fresh Delivery we are changing the way people in food deserts eat; one order at a time.
After Covid -19 hit, Sacha Simmons found herself in a very difficult situation. While living in Memphis and running a successful massage business she was forced to close it due to the pandemic. She decided to move across country back to her hometown of Milwaukee to live with family who lived in a food desert, she lost of her vehicle the day she moved back and was unable to work for 6 months due to a back injury. When it rains it pours!
Unable to work, she made the very difficult decision to begin to receive EBT benefits to sustain herself (she was used to giving help but rarely asked help herself).
While receiving those EBT benefits she noticed something…food delivery services that offered online, rarely allowed EBT benefits to be used.
She could use EBT at the corner store but that was all processed food and she wanted FRESH produce and healthier food options.
If she wanted fresh food, she would have to walk to the grocery store and bring back what she could carry or would have to arrange a ride with a family member. If that wasn’t an option, then she was on the bus for at least 30 minutes each way to get to the store.
In her frustration it started to dawn on her that if this was her experience, what were others living in food deserts experiencing?
• How was the mom with children getting enough food home to feed everyone?
• How were the elders in the community getting safely back and forth to the store?
• What did disabled people do to get their groceries?
Recognizing this to be a major problem, Sacha decided she would do something about it and Pick Fresh Delivery was born.